Cath has been a designer at Orage for the past seven years. She’s smart, sharp and particularly quiet but because we share a common office, I was able to get her to answer a few of my questions. The answers can be found below.
Orage: Hey Cath, thanks for doing this. First thing I want to know, how do you travel around the city?
Cath: I’m on my bike 10 months a year. Apart from that I walk, take the metro or run. I try to avoid taking the car, except when I’m heading to the mountain.
Orage: What’s your favourite magazine?
Orage: In one line, describe the scope of your work at Orage.
Cath: My main task is searching for the best possible jacket without compromising the style Orage is known for.
Orage: What is your most recent choice of music while working?
Cath: I like to listen to instrumental music while I work. Stuff like Mogwai et Neu. I’ll usually make my way from Nina Simone to Grimes or Fugazi. The full list is long and eclectic.
Orage: How does the creative process work at Orage?
Cath: Orage defines itself by the desire to offer products that are different from what’s currently on the market. Observation and research is always key when beginning to design a new collection. Then we do sketches, we work on the development of the first prototypes and, finally, we create our showroom sample. The creation itself never stops. No matter where we are in the process, we’re always creating something, even if it’s for later use. It takes almost two years before a new product is put on sale.
Orage: Where do you find your inspiration?
Cath: Our starting point is always the mountain. We always keep our eyes open for the small details that could bring originality and additionnel style to our gear. Then, a good understanding of product construction, fabrics, athletes and consumer needs as well as our close relations with our factories allow us to enrich our creativity at the technical level. Understanding how to build a garment is very rewarding. The transition from the 2D to 3D is where the magic really happens.
Orage: Orage has been offering the Prime 20 collection for a few seasons now. This year, the Prime 20 collection is bigger than ever. How would you explain this change?
Cath: Orage has certainly taken a more sophisticated turn. We’re returning to our roots and offering no compromises when it comes to our jackets. Our prime 20 collection provides undeniable quality, original style and loads of interesting features. In short, the Prime 20 collection is our Cadillac.
The market is also evolving. People are looking more and more for a garment that is increasingly technical while being comfortable and original.
Orage: What are the main characteristics of these jackets?
Cath: The focus is on comfort and look. The whole collection is made with linings that are made entirely of stretch materials with the exception of the down jackets. There are also multiple interesting features like the fog free placket, the isolated media pockets and the orange sleeves.
Orage: Orange Sleeves?
Cath: We thought it would be cool and functional if we could turn our coat inside out to be rescued. Orange is the color that will contrast the most with azure (snow). That way the jacket, once turned inside out, can be used as a rescue tool/signal and help you to be seen by rescuers from further away.
Orage: Thank you for your time Cath